{"id":3475,"date":"2016-04-20T17:59:57","date_gmt":"2016-04-20T08:59:57","guid":{"rendered":"http:\/\/hiromaru.jp\/?p=3475"},"modified":"2019-03-06T10:25:48","modified_gmt":"2019-03-06T01:25:48","slug":"post-0-210","status":"publish","type":"post","link":"https:\/\/hiromaru.jp\/blog\/column\/3475\/","title":{"rendered":"\u3010\u3072\u308d\u307e\u308b\u65e5\u8a18\u3000No.\uff11\uff19\uff15\u3000\uff14\u6708\uff12\uff10\u65e5\u3000\u308f\u308c\u308f\u308c\u306e\u4e8b\u696d\u306f\u4f55\u304b\u3011"},"content":{"rendered":"<p>\u4e8b\u696d\u3068\u306f\u4f55\u304b<br \/>\n\uff5e\u308f\u308c\u308f\u308c\u306e\u4e8b\u696d\u3068\u306f\u4f55\u304b<\/p>\n<p>\u4e8b\u696d\u3068\u306f\u4f55\u304b\u3001\u8003\u3048\u308b\u3068\u304d\u306b<br \/>\n\u9867\u5ba2\u3068\u306f\u8ab0\u304b\u3092\u8003\u3048\u308b\u306e\u304c\u3001<br \/>\n\u653f\u4ee4\u5e02\u9078\u6319\u533a\u9078\u51fa\u306e\u5317\u6d77\u9053\u8b70\u4f1a\u8b70\u54e1\u306e\u79c1\u306b\u3068\u3063\u3066\u306f\u3001<br 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\/>\n\u4eba\u305f\u3061\u3068\u3057\u305f\u3089\u3001<br \/>\n\u8b70\u4f1a\u306e\u8b70\u8ad6\u306e\u8cea\u306f\u4e00\u6c17\u306b\u5909\u308f\u308b\u306f\u305a\u3060\u3002<\/p>\n<p>\u9867\u5ba2\u306f\u3060\u308c\u304b\uff1f<br \/>\n\u306a\u304b\u306a\u304b\u7d5e\u308a\u304d\u308c\u306a\u3044\u30c6\u30fc\u30de\u3067\u3042\u308b\u304c<br \/>\n\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<blockquote>\n<p>\u4f01\u696d\u306e\u4f7f\u547d\u3068\u76ee\u7684\u3092\u5b9a\u7fa9\u3059\u308b\u3068\u304d\u3001<br \/>\n\u7126\u70b9\u3092\u5408\u308f\u305b\u308b\u3079\u304d\u51fa\u767a\u70b9\u306f\u4e00\u3064\u3057\u304b\u306a\u3044\u3002<br \/>\n\u9867\u5ba2\u3067\u3042\u308b\u3002<br \/>\n\u9867\u5ba2\u306b\u3088\u3063\u3066\u4e8b\u696d\u306f\u5b9a\u7fa9\u3055\u308c\u308b\u3002<br \/>\n\u4e8b\u696d\u306f\u3001\u793e\u540d\u3084\u5b9a\u6b3e\u3084\u8a2d\u7acb\u8da3\u610f\u66f8\u306b\u3088\u3063\u3066\u3067\u306f\u306a\u304f\u3001<br \/>\n\u9867\u5ba2\u304c\u8ca1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u6e80\u8db3\u3055\u305b\u3088\u3046\u3068\u3059\u308b\u6b32\u6c42\u306b\u3088\u3063\u3066<br \/>\n\u5b9a\u7fa9\u3055\u308c\u308b\u3002<br \/>\n\u9867\u5ba2\u3092\u6e80\u8db3\u3055\u305b\u308b\u3053\u3068\u3053\u305d\u3001<br \/>\n\u4f01\u696d\u306e\u4f7f\u547d\u3067\u3042\u308a\u76ee\u7684\u3067\u3042\u308b\u3002<br \/>\n\u3057\u305f\u304c\u3063\u3066\u3001\u308f\u308c\u308f\u308c\u306e\u4e8b\u696d\u306f\u4f55\u304b\u3068\u306e\u554f\u3044\u306f\u3001<br \/>\n\u4f01\u696d\u3092\u5916\u90e8\u3059\u306a\u308f\u3061\u9867\u5ba2\u3068\u5e02\u5834\u306e\u89b3\u70b9\u304b\u3089\u898b\u3066<br \/>\n\u521d\u3081\u3066\u7b54\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>With respect to definition of business of purpose<br \/>\nand business mission,<br \/>\nthere is only one such focus,<br \/>\none starting point.<br \/>\nIt is the customer.<br \/>\nThe customer defines the business.<br \/>\nA business is not defined by the company&#8217;s name,statutes,<br \/>\nor articles of incorporation.<br \/>\nIt is defined by the want the customer satisfies<br \/>\nwhen he buys a product or a service.<br \/>\nTo satisfy the customer is the mission and purpose of<br \/>\nevery business.<br \/>\nThe question &#8220;What is our business?&#8221;can,therefore,be answered<br \/>\nonly by looking at the business from outside,<br \/>\nfrom the point of view of customer and market.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u4e8b\u696d\u3068\u306f\u4f55\u304b \uff5e\u308f\u308c\u308f\u308c\u306e\u4e8b\u696d\u3068\u306f\u4f55\u304b \u4e8b\u696d\u3068\u306f\u4f55\u304b\u3001\u8003\u3048\u308b\u3068\u304d\u306b \u9867\u5ba2\u3068\u306f\u8ab0\u304b\u3092\u8003\u3048\u308b\u306e\u304c\u3001 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