{"id":3481,"date":"2016-04-21T15:41:20","date_gmt":"2016-04-21T06:41:20","guid":{"rendered":"http:\/\/hiromaru.jp\/?p=3481"},"modified":"2019-03-06T10:25:42","modified_gmt":"2019-03-06T01:25:42","slug":"post-0-209","status":"publish","type":"post","link":"https:\/\/hiromaru.jp\/blog\/column\/3481\/","title":{"rendered":"\u3010\u3072\u308d\u307e\u308b\u65e5\u8a18\u3000No.\uff11\uff19\uff16\u3000\uff14\u6708\uff12\uff11\u65e5\u3000\u9867\u5ba2\u3092\u77e5\u308b\u306e\u306f\u9867\u5ba2\u305f\u3060\u4e00\u4eba\u3011"},"content":{"rendered":"<p>\u4e8b\u696d\u3068\u306f\u4f55\u304b<br \/>\n\uff5e\u9867\u5ba2\u3092\u77e5\u308b\u306e\u306f\u9867\u5ba2\u305f\u3060\u4e00\u4eba<\/p>\n<p>\u305d\u306e\u524d\u306b\u300c\u9867\u5ba2\u306f\u8ab0\u304b\u300d\u3092\u5fb9\u5e95\u7684\u306b\u8003\u3048\u306d\u3070\u306a\u3089\u306a\u3044\u3002<br \/>\n\u308f\u304b\u3063\u3066\u3044\u308b\u304c\u3001\u96e3\u3057\u3044\u3002<br 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\/>\n\u3084\u308b\u3079\u304d\u3053\u3068\u3092\u3084\u3089\u306d\u3070\u306a\u3089\u306a\u3044\u306e\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u597d\u3080\u3068\u597d\u307e\u3056\u308b\u306b\u304b\u304b\u308f\u3089\u305a\u3001<br \/>\n\u65b0\u3057\u3044\u30c1\u30e3\u30ec\u30f3\u30b8\u3067\u3042\u308b\u3002<\/p>\n<blockquote>\n<p>\u9867\u5ba2\u3084\u5e02\u5834\u306b\u3064\u3044\u3066\u3001<br \/>\n\u4f01\u696d\u306e\u4eba\u9593\u304c\u77e5\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u306f\u3001<br \/>\n\u6b63\u3057\u3044\u3053\u3068\u3088\u308a\u3082\u9593\u9055\u3063\u3066\u3044\u308b\u3053\u3068\u306e\u307b\u3046\u304c\u591a\u3044\u3002<br \/>\n\u9867\u5ba2\u3068\u5e02\u5834\u3092\u77e5\u3063\u3066\u3044\u308b\u306e\u306f\u305f\u3060\u4e00\u4eba\u3001<br \/>\n\u9867\u5ba2\u672c\u4eba\u3067\u3042\u308b\u3002<br \/>\n\u3057\u305f\u304c\u3063\u3066\u9867\u5ba2\u306b\u805e\u304d\u3001\u9867\u5ba2\u3092\u898b\u3001<br \/>\n\u9867\u5ba2\u306e\u884c\u52d5\u3092\u7406\u89e3\u3057\u3066\u521d\u3081\u3066\u3001<br \/>\n\u9867\u5ba2\u3068\u306f\u8ab0\u3067\u3042\u308a\u3001\u4f55\u3092\u884c\u3044\u3001\u3044\u304b\u306b\u8cb7\u3044\u3001<br \/>\n\u3044\u304b\u306b\u4f7f\u3044\u3001\u4f55\u3092\u671f\u5f85\u3057\u3001\u4f55\u306b\u4fa1\u5024\u3092\u898b\u3044\u3060\u3057\u3066\u3044\u308b\u304b\u3092<br \/>\n\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>What the people in the business think they know<br \/>\nabout customer and market is more likely to be wrong than right.<br \/>\nThere is only one person who really knows:the customer.<br \/>\nOnly by asking the customer,by watching him,by trying to understand<br \/>\nhis behavior can one find out who he is,what he does,<br \/>\nhow he buys, how he uses what he buys,what he expects,<br \/>\nwhat he values,and so on.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u4e8b\u696d\u3068\u306f\u4f55\u304b 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